Recent advances enable growing diamonds and gems in laboratory conditions.

Grown under intense heat and pressure, our manmade jewels are structurally and chemically identical to earth extracted diamonds and gems.

Wouldn’t you like
to grow your own?

We offer customers to accompany their diamond or gem from the time of ordering, all the way to their stone’s final developmental stage.

Watch it Grow App

Customers receive daily push notifications to their mobile on every stage of development, so they can observe their “baby Tamagotchi rock” in real time 3D technology- as it’s nurtured in the lab and grows into the fine jewelry of their choice.